Draftfcb Continues to Impress
Draftfcb always impresses passersby with stunning, visual campaigns but now their interns are delivering captivating work utilizing wallscapes, a growing trend in advertising today. I really like the wall treatment on these Jamaica ads because they actually blend in with the existing architecture. I remember seeing the King Kong 3D billboard outside my old apartment in Hollywood that appeared to be Kong barreling through the building facade cradling a theme park tram. It was a great idea, but not believable enough–the billboard did not integrate with the wall and lost its luster.
I wish I was still in New York City to see these beautiful projects in person…or maybe we’ll see projects like this hit the facades of Los Angeles soon.
Original article courtesy of Adweek